Uralkali will sponsor the Stroganov Regatta yacht races in the River Kama area at the town of Usolye (Berezniki urban district, Perm Region) on 3-4 July. Athletes aged between 12 and 18 years will compete in the Optimist, Luch-Radial and Cadet yacht classes. Competitors from Perm, Berezniki, Chelyabinsk, Miass, Omsk and Votkinsk will take part in the races which will follow international sailing rules. In each class, races will run over specific distances. In the Optimist class yachts will sail around a loop, while the Cadet class route is shaped in a triangle. Participants in the Luch-Radial class will need to complete both the triangle and loop elements. The races are part of the selection process for the Perm regional team to compete at the federal level. All competitions will be subject to Rospotrebnadzor's anti-COVID requirements.

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The Stroganov Regatta competition has been held since 2006. In addition to the Stroganov Regatta, Uralkali supports Usolye in organising the Russian Chimes international festival, the Stroganov Mile Snowkiting Championship, the Stroganov Verst equestrian competition and other important events.