Uralkali Announces Partnership with Haas F1 Team


PJSC Uralkali (the Company), one of the world’s leading potash producers, announces that it has signed a sponsorship contract with the HAAS FORMULA LLC, which operates and manages Haas Formula 1 (F1) Racing Team.

Uralkali will become the title sponsor of the team, which will be renamed Uralkali Haas F1 Team.

The Formula 1 2021 season will involve 23 races held in 22 countries around the world. Uralkali supplies potash to 16 of these countries, and aims to increase its visibility and enhance sales in key export markets through a productive sponsorship campaign.

Uralkali will present a new corporate logo as part of the sponsorship arrangement. The new logo will help to improve Uralkali's brand recognition as Russia's largest producer of potash fertilizers. The updated logo is harmonious with Uralkali's corporate brand identity and consistent with the Company's current corporate image.

Uralkali (www.uralkali.com) is one of the world’s largest potash producers and exporters. The Company’s assets consist of 5 mines and 7 ore treatment plants in the towns of Berezniki and Solikamsk (Perm Region, Russia). Uralkali employs more than 12,000 people in the main production unit.

Formula 1 is the highest class of international auto racing and the world’s largest annual global sporting event. The cumulative TV audience for 2020 was 1.5 billion, with the average audience per Grand Prix at 87.4 million.